Last updated: June 2026 — James Wilson, Iluvcakes
At Iluvcakes (iluvcakes.co.uk), we believe that honesty is the foundation of every recommendation we make. This page explains how our website operates commercially, how affiliate relationships work, and why those relationships never compromise the integrity of our reviews. We encourage all visitors to read this disclosure carefully before using any links or acting on any advice found on this site.
James Wilson is the owner and sole author behind Iluvcakes. James has spent years researching the UK gambling landscape, with a particular focus on Grosvenor Casino — one of Britain's most established gaming operators. All reviews, ratings, and recommendations published on this site are written personally by James, based on genuine research, direct experience, and a commitment to providing accurate, up-to-date information to players in Great Britain.
Some of the links on iluvcakes.co.uk are affiliate links. This means that when you click one of these links and subsequently register an account or make a deposit with an operator such as Grosvenor Casino, Iluvcakes may receive a commission or referral fee from that operator. This payment comes at no additional cost to you — you pay exactly the same amount whether you use our links or navigate to the operator's website directly.
Affiliate links are a standard and widely used method by which independent review websites generate revenue to fund ongoing research, site maintenance, and content production.
When you click an affiliate link on this site, a small tracking identifier is attached to your session. If you complete a qualifying action — such as registering and depositing with the casino — the operator records that referral and pays Iluvcakes an agreed commission. These arrangements are governed by formal affiliate agreements between Iluvcakes and the respective operators.
No. The existence of an affiliate relationship does not influence the content, scores, or conclusions of any review published on this site. James Wilson evaluates each product or offer based on a consistent, structured methodology. If a product falls short of expected standards, that assessment will be reflected honestly in the review, regardless of any commercial arrangement.
Iluvcakes maintains full editorial independence. No operator pays for a positive review, a higher star rating, or a more prominent placement. Commissions are earned on a performance basis after a reader makes an independent decision to register — they are never exchanged for favourable editorial treatment.
Every review on iluvcakes.co.uk is produced by James Wilson following a consistent evaluation process that includes:
Ratings are awarded based solely on these criteria. No external commercial consideration plays any part in the final score.
This disclosure is provided in accordance with guidance from the UK Advertising Standards Authority (ASA), the Competition and Markets Authority (CMA), and international best practices for affiliate marketing transparency, including FTC guidelines. All affiliate relationships on this site are clearly signposted to ensure readers can make fully informed decisions.
If you have any questions about our affiliate relationships, how we earn revenue, or how our reviews are produced, please contact James Wilson directly through the contact page on iluvcakes.co.uk. We are committed to full transparency and will respond to all reasonable enquiries promptly.
Last updated: 2026 — Iluvcakes (iluvcakes.co.uk)