Privacy Policy
Last Updated: January 2026
iluvcakes.co.uk ("we," "us," "our," or "Company") operates as an affiliate website providing information and links related to Mecca Bingo and other gambling services. We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. By accessing and using iluvcakes.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, and any other information you voluntarily provide when contacting us or signing up for communications.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Data stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and interaction patterns with our content.
We do not intentionally collect data from individuals under 18 years of age. If we become aware that we have collected such information, we will delete it promptly.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand how visitors use our website and to monitor site performance.
- Affiliate Tracking: To track affiliate links and commissions earned from partner casinos and gambling operators.
- Site Improvement: To enhance user experience, optimize content, and improve website functionality.
- Communications: To respond to inquiries and send you information you have requested (with your consent).
- Compliance: To comply with legal obligations and protect against fraudulent activity.
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device that help us remember your preferences and track usage patterns.
Types of Cookies We Use:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: Help us understand user behavior and site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Enable us to track affiliate commissions from partner operators.
- Marketing Cookies: Used to deliver targeted content and measure campaign effectiveness.
Cookie Opt-Out: Most web browsers allow you to refuse cookies or alert you when cookies are being sent. You can adjust your browser settings to limit or disable cookies. However, disabling essential cookies may impact website functionality. You can also opt out of Google Analytics by visiting the Google Analytics opt-out page.
Third-Party Links
Our website contains links to external websites, including casinos, bingo operators, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We strongly encourage you to review the privacy policies of any external sites before providing personal information or engaging with their services.
Please note: When you click on affiliate links and visit partner websites, you are subject to their privacy policies and terms of service, not ours. We have no control over how these third parties collect, use, or protect your data.
Your Rights
Under UK GDPR and Data Protection Act 2018: You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data (right to be forgotten)
- Restrict processing of your data
- Receive your data in a portable format
- Object to processing
- Withdraw consent at any time
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
For US Residents: If you are a California resident, you may have additional rights under the CCPA. Please contact us for more information.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data is retained for the duration necessary to process and verify commissions. If you request deletion of your data, we will remove it within 30 days, except where retention is required by legal or regulatory obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
Email: [email protected]
We will respond to your inquiry within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We encourage you to review this policy regularly for any changes.